Cases in Marketing Management SCDL Assignment
- This question is from the case study "Ajanta Biscuits" : In which segments is Ajanta Biscuit currently present?
Glucose , Salted - This question is from the case study "Priya Automobiles" : Supriya was generation bike & was comparable with competition.
True - This question is from the case "General Motors Asia-Pacific" : With the global alliance The three car manufacturers in India can :-
Share each other's products , Commonly buy components , Do cross branding - This question is from the case study "Second Generation System" : What are the product benefits of second generation computers?
4 to 16 times more storage , Could be used as word processors , Could operate sophisticated programs - This question is from the case study "Samadhan Sakhali Udyog" : Samadhan Sakhali Udyog's Distribution channel contains :-
Own Chain of Shops - This question is from the case study "Public Distribution" :What is PDS?
Public Distribution System - This question is from the case study "Mr. Ramrao Panase" :Anil & Sujata were the direct dealers who were appointed as ________.
Distributors - This question is from the case study "Ashoka Sports Ltd." :What are the expectations of Ashoka from the retailers?
Premium service , Quality display - This question is from the case study "Priya Automobiles" :What must have affected the performance of Mr. Jain?
No incentives in cash - This question is from the case study "Huge Electronics" :Due to matrix structure the functional & project managers coexisted.
True - This question is from the case study "Solar Energy" : What is the Product Benefit of a Solar operated Products?
Saves electricity & Money - This question is from the case study "Marico Industry" :
Marico Industry's marketing strategy - Acquire more FMCG brands
Marico is big player in - Hair care market
Marico took over - "Anti-Lice" Shampoo - Medikar - This question is from the case study "Lubri - Smooth Ltd." : As a promotional strategy the owner believes in :-
Sampling - This question is from the case study "Fast Page Communication" : Pagers are facing stiff resistance from :-
Family members - This question is from the case study "Anveshi - The Rural Development Organisation" :Anveshi had special concern for women & underprivileged.
True - This question is from the case study "Fluid Control Devices Ltd.": The Market Share of Fluid Control Devices in Pumps in year 1968 was :-
0.33 - This question is from the case study "Huge Electronics" :Due to rapid ________ the company organisation chart was constantly changing.
Growth - This question is from the case study "Health Club" : The membership of club is adversly affected because:-
Death in swimming pool - This question is from the case study "The Cold Ice-Cream Company" : The marketing team felt that the use of coupon will result in greater ________.
Brand Awareness - This question is from the case study "Mr Satish" :Satish's firm enjoys good reputation because of :-
Quality - This question is from the case study "Air Cool India Ltd." : The test marketing was decided in Mumbai :-
To see product Performance , Was done for 2 months - This question is from the case " The Real Thing " : The name Coca Cola was registered as ________.
Trade mark - This question is from the case study "Konkan Trading Company" : What was the request of Trade Union of Konkan Trading Company?
Promote the worker who is good in other sports - This question is from the case study "Lubri - Smooth Ltd." : At what stage of Product Life Cycle the product A-20 is?
Maturity - This question is from the case study "Wall Mart" : Wall Mart is the largest chain of outlets in the world.
True - This question is from the case study "Wall Mart - Logistic Leader" : What was Wall Mart offering when it started?
High Quality Products & Service , Low Prices - This question is from the case " The Real Thing " : Esteemed Brain Tonic & Intellectual Beverage was the ________ of the brand.
Positioning - This question is from the case study "Mr. Ramrao Panase" :According to Mr. D'Costa, if the business is to be expanded it has to have a marketing team and a ________.
Distribution Network - This question is from the case study "Saif Runs" :The market can expand if the price is ________.
Competitive - This question is from the case study "Priya Automobiles" : The financial scheme was beneficial for ________ by employees in different organisations.
Group booking - This question is from the case study "Hotel Black Pearl" : Current customer profile of Hotel Pearl is :-
Middle & Upper Middle class - This question is from the case study "Watts & Volts Ltd." : Regional manager was responsible for developing new products.
True - This question is from the case study "Moonlight Ltd." : What were the two types of distribution followed by the company?
Direct sales to wholesalers , Redistribution to retailers - This question is from the case study "Anveshi - The Rural Development Organisation" :Anveshi worked in villages which are ________
Economically vulnerable. - This question is from the case study " Air India " : The idea suggested by one employee of Air India was to :
Provide telephone service on board - This question is from the case "Laxmi Mills " : The main product benefit offered by kardi Oil is :-
Low cholesterol - This question is from the case study "Saloni - Chocolates" : Developing Contacts with the local schools was a :-
PR Activty - This question is from the case study "Collaborative Product Development in E-Commerce" :What did collaborative development involve?
Sharing product design , Sharing Engineering documents - This question is from the case study "ABC Company" : The Indian middle class is about 1/3rd of population.
True - This question is from the case study "Bags & Baggage's Ltd." : Bags & Baggage Ltd. Always preferred to give discounts to ________.
Consumer - This question is from the case study "Channels of Distribution" : What were the two product qualities of Joshi & Deshpande's product over competition?
Superior quality , Lower price - Chap-Pals is a brand name in - Leather footware industry
Marketing Orientation - Quality control technique-JIT manufacturing system
Saloni - Chocolates - Distributor of special cadies
Fit-Fit exerciser equipment - Sold in urban localities to higher middle class
Currently Samadhan Sakhali Udyog is - Operating through 4800 own retail stores - This question is from the case " Seven Species" : WTO ruled that United States was wrong in prohibiting import from three countries.
True - This question is from the case study "AR Sons" :Mr Sandeep felt that Internet plus mail order can attain popularity.
True - This question is from the case study "Indian Aluminium Company" : What was the target Audience for Super Wrap?
Housewives - This question is from the case study "Elevator Grant" : ________ for elevators was considered as a prerequisite prior to entry.
Market Research - This question is from the case study "Shree Ganesh Detergents" : What are the product benefits of the detergent of Shree Ganesh?
better quality , cheaper price , Less harmful to arms - This question is from the case study "Pratima Ltd." : The product WPDC-3 with the price of Rs 300/- perfectly fits into the current product range of Pratima Ltd.
False - This question is from the case study "Innovation & Improvisation" : 3 M encouraged everyone to become product champions.
True - Divya Bhaskar - The third Gujarati daily newspaper to be launched
This question is from the case study "The Marketing of Divya Bhaskar" : Pre launch activites & Strategies - To create awareness for Divya Bhaskar & establish brand image
Key fingings of survey - Their newspaper is average in all respects
Post survey phase - Order bookings crossed a record mark of 2 lac. - This question is from the case study "Deepak Pharmaceuticals" : What was the effect of slashed advertising?
Profits increased , Reserves increased - This question is from the case "The Real Thing" : Coke used think Global act Local policy by way of :-
Locally manufacturing product , Creating country/ region specific advertising , Pricing the product differently in Different countries - This question is from the case study "Dream Launch of Ford Escort" : What was the percieved difference between petrol & diesel version of Escort?
Petrol is underpowered than diesel - This question is from the case study "Paramount Fertilisers" : What facility was offered to Paramount as a special case?
More credit - This question is from the case study "Bharat Research Development Corporation" : The major area of dissent in case of BRDC was lack of marketing data.
True - This question is from the case study "Ray Ltd." : What were the product differences in Super & Crystal?
Different Formulation , Different packaging - This question is from the case study "Thompson & Thompson" : The study showed that the market for prickly heat powder is declining.
False - This question is from the case study " Raja Consultants Ltd." : What did Raja Consultants started with?
Consultancy - This question is from the case study "Suc Seed Plantation" : M/S Suc Seed have always believed in Excellence Through ________.
Innovation - This question is from the case study "Delana Hosiery Works" :The owner of the company believed in ________ human relations.
Informal - This question is from the case study "Job Satisfaction" : What was the effect of Jayant continuing in the same job?
Frustration , Demoralisation - This question is from the case study "Shakti Fitness" :The profitability is highest for :-
Jogging - This question is from the case study "Priya Automobiles" :Why did the company started loosing the market?
New Fuel efficient bike introduced - This question is from the case study "Huge Electronics" :Due to matrix structure the functional & project managers coexisted.
True - This question is from the case study "Roshni Lamp Makers Ltd." : What are the product benefits of electronic ballast?
Reduces energy consumption , Increases efficiency , Increases tube life - This question is from the case study "Kamlesh & Laltu" : What is the current product constraint of kamlesh & Laltu?
One Type & One size - This question is from the case study "Mr. Anna Patil" : Mr Anna Patil's farm was ________.
Canal irrigation - This question is from the case study "U.P. Mini Computers" : Zenith suggested a research in India to decide on ________.
Product Mix - This question is from the case study "Tasty Biscuits Pune" : The positive points of this company were :-
Good Quality , Good Distribution , Good Promotion - This question is from the case study "Fluid Control Devices Ltd." : Fluid Control Devices has current image of a manufacturer of :-
Petrol Pumps - This question is from the case study "The Cold Ice-Cream Company" : What is the promotional offer on the new product?
Rs 6/- Off Coupon - This question is from the case " Coca-Cola " : Analysts felt that Belgian recall was the worst________ problem.
Public Relations - This question is from the case study "Ray Ltd." : The marketing director wanted Ray Ltd. to diversify in Biscuits.
False - This question is from the case study "Mr. Ramrao Panase" :Anil & Sujata were the direct dealers who were appointed as ________.
Distributors - This question is from the case study "Chocolates" :CDM tried to break ________ that chocolates are only for children.
Consumer mindset - This question is from the case study "Wall Mart" : Wall Mart is the largest chain of outlets in the world.
True - This question is from the case study "Shakti Fitness" :Shakti Fitness offers an opportunity to the citizens of maintaining good health through ________.
Exercise
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