Industrial Marketing 2 SCDL Assignment,SCDL Assignments on Industrial Marketing

Industrial Marketing 2 SCDL Assignment
SCDL Assignments on Industrial Marketing

Multiple Choice Multiple Answer
Question
Information sources for unstructured surveys are :-
Correct Answer
Sales personnel , Dealers , Customers
Your Answer
Public at large , Dealers , Customers

Multiple Choice Single Answer
Question
Market Segmentation is the process of dividing a large market into :-
Correct Answer
Sub-markets
Your Answer
Sub-markets

Multiple Choice Single Answer
Question
The unit price of a capital equipment item is usually:
Correct Answer
High
Your Answer
High





Multiple Choice Multiple Answer
Question
The legal framework is related to existing :-
Correct Answer
Business laws , Civil rights , Labour laws
Your Answer
Business laws , Civil rights , Labour laws

True/False
Question
A repeat purchase decision will generally involve changes in product specifications from earlier supplies.
Correct Answer
False
Your Answer
False

True/False
Question
Advertisement agencies provide much needed experience in advertising.
Correct Answer
True
Your Answer
True

True/False
Question
It is easier to negotiate the purchase of power generators for a large power station than the purchase of PCs.
Correct Answer
False
Your Answer
False

True/False
Question
A small reduction in price of original material can lead to a large reduction in the price of end product.
Correct Answer
False
Your Answer
False

Multiple Choice Single Answer
Question
The purchase order placement of a furnace for a large steel plant can take:-
Correct Answer
A few months
Your Answer
A few months

Select The Blank
Question
Sluggishness of price response lies in the nature of ________ demand.
Correct Answer
Derived
Your Answer
Derived

Multiple Choice Single Answer
Question
One example of operating supplies is:
Correct Answer
Paints and varnishes
Your Answer
Generators

Multiple Choice Single Answer
Question
Chain of distribution from the supplier to customer are known as :-
Correct Answer
Intermediaries
Your Answer
Intermediaries

Match The Following
Question
Correct Answer
Your Answer
Joint venture
Control over operation
Agreement
Direct exporting
Higher risk
Higher risk
Foreign production
Direct investment
Intermediaries
Comparative analysis
Similarities
Similarities

Match The Following
Question
Correct Answer
Your Answer
Indirect Cost
Interest
Wages
Product life cycle
Different phases
Different phases
Price Leadership
Initiate price change
Pricing decision
Direct Cost
Wages
Initiate price change

Multiple Choice Multiple Answer
Question
Industries constitute an important basis for market segmentation for companies doing business in :-
Correct Answer
Computers , Software , Office equipment
Your Answer
Computers , Software , Office equipment

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