TWM SCDL Assignment
Multiple Choice Single Answer
Question What is product planning for exports?
Correct Answer Selecting product for market
Your Answer Selecting product for market
Multiple Choice Single Answer
Question What decides in building-up cost/price for a product?
Correct Answer Internal taxes
Your Answer Internal taxes
Multiple Choice Multiple Answer
Question What are the criteria for selection of channels?
Correct Answer Cost involved on the part of the firm for a particular channel , the behavior of
the competitors , Possibilities of getting appropriate feedback about
customers
Your Answer Cost involved on the part of the firm for a particular channel , the behavior of
the competitors , Possibilities of getting appropriate feedback about
customers
Select The Blank
Question How much of a product people can buy, and which products they choose to
buy are obviously influenced by ________.
Correct Answer Their purchasing power
Your Answer Their purchasing power
Multiple Choice Single Answer
Question What does channel-mix decision include?
Correct Answer Intermediaries
Your Answer Intermediaries
True/False
Question Any technical matter of interest, statistical information should be a part of the
back end of the proposal called appendices.
Correct Answer True
Your Answer True
Multiple Choice Single Answer
Question What is the avenue of entry into foreign markets?
Correct Answer Contract manufacturing
Your Answer Contract manufacturing
Multiple Choice Single Answer
Question What is a foreign agent?
Correct Answer Independent middleman
Your Answer Independent middleman
Match The Following
Question Correct Answer Your Answer
Ethnocentric Similar strategies Similar strategies
Joint venture Technology transfer Technology transfer
Contract manufacturing Tie-up Tie-up
Foreign investment Economic development Economic development
Select The Blank
Question ________ occurs when an international company invest in a business
enterprise in a target country together with a local partner firm
Correct Answer Joint venture
Your Answer Joint venture
Select The Blank
Question The feasibility of the adoption of marginal cost pricing depend upon________
Correct Answer The existence of a large home market
Your Answer The existence of a large home market
Multiple Choice Multiple Answer
Question What are the principle ways of quoting export prices?
Correct Answer Free on board , Cost insurance & freight
Your Answer Free on board , Cost insurance & freight
Multiple Choice Single Answer
Question According to AB Enterprises, what should exporter perceive?
Correct Answer Survival & growth in the fast-changing world markets could be ensured
through product adaption & development
Your Answer Survival & growth in the fast-changing world markets could be ensured
through product adaption & development
True/False
Question As regards imports into India, Germany is among the top ten suppliers
accounting for over 60% of total imports.
Correct Answer True
Your Answer True
Select The Blank
Question ________ banks also have good deal of information on commercial agents in
various countries.
Correct Answer International Merchant
Your Answer International Merchant
True/False
Question This question is based on the case study "Oriental Silk Pvt. Ltd.". Mr.Patnaik
felt that it was high time that he appraises his agents' performance relating to
the vast & expanding US market.
Correct Answer True
Your Answer True
Multiple Choice Multiple Answer
Question What are the techniques used to collect information regarding market need?
Correct Answer Marketing information , Research
Your Answer Marketing information , Research
Multiple Choice Multiple Answer
Question What are the criteria for evaluation of products for offshore sourcing?
Correct Answer Main cost tradeoffs , Labour intensive products
Your Answer Main cost tradeoffs , Labour intensive products
Select The Blank
Question ________ marketing strategy involves the creation of a single strategy for a
product for the entire global market
Correct Answer Global
Your Answer Global
Multiple Choice Single Answer
Question What does political environment include?
Correct Answer Legal dimension
Your Answer Legal dimension
Multiple Choice Multiple Answer
Question What are the benefits of participation in trade fair?
Correct Answer To get to know about competition , To know about the extent of product
adaption
Your Answer To get to know about competition , To know about the extent of product
adaption
Multiple Choice Multiple Answer
Question How does the product reach to the buyer?
Correct Answer Distribution , Transportation
Your Answer Distribution , Transportation
Multiple Choice Multiple Answer
Question How does the customer know about the product & is influenced to buy it?
Correct Answer Publicity , Advertising , Sales promotion
Your Answer Publicity , Advertising , Sales promotion
Multiple Choice Multiple Answer
Question What could be attributed to the removal of trade restrictions in the process of
liberalization in agri & allied products?
Correct Answer Wheat , Sugar
Your Answer Wheat , Sugar
Multiple Choice Single Answer
Question What is the meaning of "Standing in the Market" in indirect exporting?
Correct Answer To gain credibility in the market if a known distributor can be persuaded to
handle the product by manufacturer
Your Answer To gain credibility in the market if a known distributor can be persuaded to
handle the product by manufacturer
Multiple Choice Multiple Answer
Question What does "currency used for billing" stand for?
Correct Answer Currency of the purchaser's currency , Leading international currency
Your Answer Currency of the purchaser's currency , Leading international currency
Multiple Choice Multiple Answer
Question Ethnocentric orientation includes following things :-
Correct Answer Same products , Same strategies , Same home and foreign market
Your Answer Same products , Same strategies , Same home and foreign market
Multiple Choice Multiple Answer
Question What are the important infrastructure factors in evaluating production site?
Correct Answer Industrial site , Transportation & communication
Your Answer Industrial site , Transportation & communication
Select The Blank
Question In________, a product is in the process of development & sales pick up
gradually in PLC
Correct Answer Introduction
Your Answer Introduction
True/False
Question The movement of goods across national borders is a major part of an
international marketing strategy.
Correct Answer False
Your Answer False
True/False
Question Strategies suggested in the Medium Term Export Plan include product-market
penetration strategy for existing products, product-market, diversification for
new products & new markets.
Correct Answer True
Your Answer True
True/False
Question In international market, the existing of different legal systems makes the task
of businessmen more difficult.
Correct Answer True
Your Answer True
Select The Blank
Question ________ related to a number of products
Correct Answer Length
Your Answer Length
True/False
Question High performers in terms of exports include electric fans, B&W TV & precision
tubes in 1998 - 2003.
Correct Answer False
Your Answer False
True/False
Question Catalogues contain a list of all competitors with product details.
Correct Answer False
Your Answer False
Multiple Choice Single Answer
Question What is marketing research?
Correct Answer Systemic gathering, processing, analyzing & interpretation of the marketing
data
Your Answer Systemic gathering, processing, analyzing & interpretation of the marketing
data
Multiple Choice Single Answer
Question This question is based on the case study 'AB Enterprises'. What was the
initial problem faced by the importers?
Correct Answer Defect in packaging material
Your Answer Defect in packaging material
Match The Following
Question Correct Answer Your Answer
Indirect exporting Home-based merchant Home-based merchant
Business dimensions Channel network Channel network
Legal dimensions Copyright Copyright
Licensing arrangement Use of patent Use of patent
Select The Blank
Question Product reach the buyer through________
Correct Answer Distribution
Your Answer Distribution
True/False
Question Joint ventures will prosper only if the partner trust each other and
continuously support their common endeavor
Correct Answer True
Your Answer True
Select The Blank
Question Products with steady sales or at least predictable sales are more suitable for
________ than products that face abrupt shift in demand.
Correct Answer Manufacturing
Your Answer Manufacturing
Select The Blank
Question ________ is one of the contractual entry modes in foreign countries
Correct Answer Assembling arrangement
Your Answer Assembling arrangement
Select The Blank
Question ________ dictate product changes resulting in change of raw materials
Correct Answer Climatic conditions
Your Answer Climatic conditions
Multiple Choice Single Answer
Question Which of the following is direct exporting channel?
Correct Answer Foreign retailers
Your Answer Foreign retailers
Multiple Choice Single Answer
Question Which of the following is considered for the comparison of international &
domestic distribution channel?
Correct Answer Environment
Your Answer Environment
True/False
Question In geocentric orientation, companies view different regions as different
markets.
Correct Answer False
Your Answer False
Multiple Choice Multiple Answer
Question What are the contents of a research proposal?
Correct Answer Purpose & scope , Research approach
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