SCDL PGDBA 3rd Sem Assignments - Marketing: Cases in Marketing Management

SCDL PGDBA 3rd Sem Assignments
Marketing: Cases in Marketing Management
SCDL PGDBA 3rd Sem Assignments 2009
SCDL PGDBA Assignments 2009

• This question is from the case study "Ajanta Biscuits" : In which segments is Ajanta Biscuit currently present?
  Glucose , Salted
  
• This question is from the case study "Priya Automobiles" : Supriya was generation bike & was comparable with competition.
  True
  
• This question is from the case "General Motors Asia-Pacific" : With the global alliance The three car manufacturers in India can :-
  Share each other's products , Commonly buy components , Do cross branding
  
• This question is from the case study "Second Generation System" : What are the product benefits of second generation computers?
  4 to 16 times more storage , Could be used as word processors , Could operate sophisticated programs
  
• This question is from the case study "Samadhan Sakhali Udyog" : Samadhan Sakhali Udyog's Distribution channel contains :-
  Own Chain of Shops
  
• This question is from the case study "Public Distribution" :What is PDS?
  Public Distribution System
  
• This question is from the case study "Mr. Ramrao Panase" :Anil & Sujata were the direct dealers who were appointed as ________.
  Distributors
  
• This question is from the case study "Ashoka Sports Ltd." :What are the expectations of Ashoka from the retailers?
  Premium service , Quality display
  
• This question is from the case study "Priya Automobiles" :What must have affected the performance of Mr. Jain?
  No incentives in cash
  
• This question is from the case study "Huge Electronics" :Due to matrix structure the functional & project managers coexisted.
  True
  
• This question is from the case study "Solar Energy" : What is the Product Benefit of a Solar operated Products?
  Saves electricity & Money
  
• This question is from the case study "Marico Industry" :
  Marico Industry's marketing strategy - Acquire more FMCG brands
  Marico is big player in - Hair care market
  Marico took over - "Anti-Lice" Shampoo - Medikar
  
• This question is from the case study "Lubri - Smooth Ltd." : As a promotional strategy the owner believes in :-
  Sampling
  
• This question is from the case study "Fast Page Communication" : Pagers are facing stiff resistance from :-
  Family members
  
• This question is from the case study "Anveshi - The Rural Development Organisation" :Anveshi had special concern for women & underprivileged.
  True
  
• This question is from the case study "Fluid Control Devices Ltd.": The Market Share of Fluid Control Devices in Pumps in year 1968 was :-
  0.33
  
• This question is from the case study "Huge Electronics" :Due to rapid ________ the company organisation chart was constantly changing.
  Growth
  
• This question is from the case study "Health Club" : The membership of club is adversly affected because:-
  Death in swimming pool
  
• This question is from the case study "The Cold Ice-Cream Company" : The marketing team felt that the use of coupon will result in greater ________.
  Brand Awareness
  
• This question is from the case study "Mr Satish" :Satish's firm enjoys good reputation because of :-
  Quality
  
• This question is from the case study "Air Cool India Ltd." : The test marketing was decided in Mumbai :-
  To see product Performance , Was done for 2 months
  
• This question is from the case " The Real Thing " : The name Coca Cola was registered as ________.
  Trade mark
  
• This question is from the case study "Konkan Trading Company" : What was the request of Trade Union of Konkan Trading Company?
  Promote the worker who is good in other sports
  
• This question is from the case study "Lubri - Smooth Ltd." : At what stage of Product Life Cycle the product A-20 is?
  Maturity
  
• This question is from the case study "Wall Mart" : Wall Mart is the largest chain of outlets in the world.
  True
  
• This question is from the case study "Wall Mart - Logistic Leader" : What was Wall Mart offering when it started?
  High Quality Products & Service , Low Prices
  
• This question is from the case " The Real Thing " : Esteemed Brain Tonic & Intellectual Beverage was the ________ of the brand.
  Positioning
  
• This question is from the case study "Mr. Ramrao Panase" :According to Mr. D'Costa, if the business is to be expanded it has to have a marketing team and a ________.
  Distribution Network
  
• This question is from the case study "Saif Runs" :The market can expand if the price is ________.
  Competitive
  
• This question is from the case study "Priya Automobiles" : The financial scheme was beneficial for ________ by employees in different organisations.
  Group booking
  
• This question is from the case study "Hotel Black Pearl" : Current customer profile of Hotel Pearl is :-
  Middle & Upper Middle class
  
• This question is from the case study "Watts & Volts Ltd." : Regional manager was responsible for developing new products.
  True
  
• This question is from the case study "Moonlight Ltd." : What were the two types of distribution followed by the company?
  Direct sales to wholesalers , Redistribution to retailers
  
• This question is from the case study "Anveshi - The Rural Development Organisation" :Anveshi worked in villages which are ________
  Economically vulnerable.
  
• This question is from the case study " Air India " : The idea suggested by one employee of Air India was to :
  Provide telephone service on board
  
• This question is from the case "Laxmi Mills " : The main product benefit offered by kardi Oil is :-
  Low cholesterol
  
• This question is from the case study "Saloni - Chocolates" : Developing Contacts with the local schools was a :-
  PR Activty
  
• This question is from the case study "Collaborative Product Development in E-Commerce" :What did collaborative development involve?
  Sharing product design , Sharing Engineering documents
  
• This question is from the case study "ABC Company" : The Indian middle class is about 1/3rd of population.
  True
  
• This question is from the case study "Bags & Baggage's Ltd." : Bags & Baggage Ltd. Always preferred to give discounts to ________.
  Consumer
  
• This question is from the case study "Channels of Distribution" : What were the two product qualities of Joshi & Deshpande's product over competition?
  Superior quality , Lower price
  
• Chap-Pals is a brand name in - Leather footware industry
  Marketing Orientation - Quality control technique-JIT manufacturing system
  Saloni - Chocolates - Distributor of special cadies
  Fit-Fit exerciser equipment - Sold in urban localities to higher middle class
  Currently Samadhan Sakhali Udyog is - Operating through 4800 own retail stores
  
• This question is from the case " Seven Species" : WTO ruled that United States was wrong in prohibiting import from three countries.
  True
  
• This question is from the case study "AR Sons" :Mr Sandeep felt that Internet plus mail order can attain popularity.
  True
  
• This question is from the case study "Indian Aluminium Company" : What was the target Audience for Super Wrap?
  Housewives
  
• This question is from the case study "Elevator Grant" : ________ for elevators was considered as a prerequisite prior to entry.
  Market Research
  
• This question is from the case study "Shree Ganesh Detergents" : What are the product benefits of the detergent of Shree Ganesh?
  better quality , cheaper price , Less harmful to arms

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