SCDL Assignment on Advertising and Public Relations - 1

SCDL Assignment on Advertising and Public Relations - 1

SCDL 3rd Sem PGDBA Assignments

Multiple Choice Single Answer
Question
All good companies have a manual of :-
Correct Answer
Operations
Your Answer
Operations

True/False
Question: Internet is part of electronic media
Correct Answer
False
Your Answer
True

True/False
Question: Good companies always speaks first and performs later.
Correct Answer
False
Your Answer
False

Multiple Choice Single Answer
Question:The term "Publics" means these are all those :-
Correct Answer
People on whom the success or failuer depends
Your Answer
People on whom the success or failuer depends

Select The Blank
Question: In print media rates depends upon the size, Colour and ________
Correct Answer
Position
Your Answer
Number of words in the ad

Select The Blank
Question:For holding a press conference invitations are to be sent and ________ has to be selected.
Correct Answer
Venue
Your Answer
Venue

Select The Blank
Question: The words in your headings will usually be for ________ release
Correct Answer
Immediate
Your Answer
Immediate

True/False
Question: J and J offered a reward of $200,000 for capturing the perpetrators.
Correct Answer
False
Your Answer
False

Multiple Choice Multiple Answer
Question: The lesson learnt from Tylenol case was :-
Correct Answer
Open Communication policy , Adhering to companys policy regarding customer safety , Establishment of Media control
Your Answer
Open Communication policy , Adhering to companys policy regarding customer safety , Establishment of Media control

Multiple Choice Multiple Answer
Question: A PR practitioner have access to a lot of information and are constantly in touch with news sources related to :-
Correct Answer
Technology Advancements , Social Changes
Your Answer
Social Changes , Financial Changes , Political Changes

Multiple Choice Single Answer
Question: A PR should always have a track of :-
Correct Answer
Bottlenecks
Your Answer
Quality of communication exchange

Multiple Choice Single Answer
Question: Advertising research is an :-
Correct Answer
Information Tool
Your Answer
Information Tool

Multiple Choice Single Answer
Question: Advertisment copy consists of the body copy, Slogans and
Correct Answer
Head Line
Your Answer
Head Line

True/False
Question: During the press conference it is advisible to only communicate the news it should be one way communication.
Correct Answer
False
Your Answer
True

Select The BlankQuestionIt is the PR practitioners task to ________ and enhance the organisations reputation.
Correct Answer
Protect
Your Answer
Build

Select The Blank
Question: Planning and Implementation are the efforts done by the organization to influence or ________ public Policy.
Correct Answer
Change
Your Answer
Improve

Multiple Choice Multiple Answer
Question: The various types of advertisments are
Correct Answer
Consumer and Retail , National and International , End product or Industrial
Your Answer
Consumer and Retail , National and International , End product or Industrial

Multiple Choice Multiple Answer
Question: There are three type of situtations in which you can paln an interview with a journalist these are :-
Correct Answer
Proactive , Reactive , Crisis
Your Answer
Proactive , Reactive , Crisis

Multiple Choice Multiple Answer
Question: Another internal roles of PR are that of :-
Correct Answer
Teaching , Instructing Executives for clear writing , Effective speaking
Your Answer
Teaching , Instructing Executives for clear writing , Effective speaking

Multiple Choice Single Answer
Question: Everyone has an image, an individual or an organization. The question is, is it bad or
Correct Answer
Good
Your Answer
Good

Multiple Choice Single Answer
Question: A press conference should be called when there's a reason for :-
Correct Answer
Two way communication
Your Answer
News to tell

Multiple Choice Single Answer
Question: If there are pictures with the release, use the phrase with :-
Correct Answer
Art
Your Answer
Art

Multiple Choice Multiple Answer
Question: The spokesperson should have following skills :-
Correct Answer
Convincing and Inspiring , Good Orator , Able to address gathering
Your Answer
Convincing and Inspiring , Good Orator , Able to address gathering

Multiple Choice Multiple Answer
Question: Choosing a city for press conference depends upon the level you are working with :-Correct Answer
National , Regional , Business
Your Answer
National , Regional , Global

True/False
Question: Once you have invited the reporters there is no need to remind them.
Correct Answer
False
Your Answer
False

True/False
Question: The fundamental democracy that played a major role in the American Campaign
Correct Answer
True
Your Answer
True

Multiple Choice Multiple Answer
Question: The design princples can been arranged by different elements viz.
Correct Answer
Balance , Proportion , Sequence
Your Answer
Balance , Proportion , Sequence

Multiple Choice Single Answer
Question: In a corporate identity if the building is constructed of granite and glass it sends out signals of :-
Correct Answer
Prosperity and Competence
Your Answer
Rich and Famous

True/False
Question: A fact sheet runs into a single page
Correct Answer
False
Your Answer
False

Multiple Choice Multiple Answer
Question: The buyers buy for business or non profit motives, these consists of
Correct Answer
Businesses , Government , Non-Government Organisation
Your Answer
Businesses , Government , Non-Government Organisation